Facebook Ads Hack to CUT your Cost Per Lead by 50% OVERNIGHT!

If you remember from my last email, my goal with this newsletter is to share our exact secrets and strategies that have helped us generate $15+ million in assignment fees with inbound marketing. 

Lesson #1: How we cut EVERY client’s CPL (cost per lead) on facebook ads with 1-button WITHOUT sacrificing lead quality.

Note: it’s so simple, you can literally go into your ad account right now and do it yourself. 

It has to do with SPAC (special ad category), i’ll put a picture below 👇🏻

Get here by:
- Campaign Level > Edit Campaign 

Now pay attention, here’s the secret. 

99% of the time, if you look at this, you will most likely select “housing”

Because real estate = housing. 

Common sense right?

Well, you’re correct. But here’s what we found:

Facebook actually doesn’t care what Ad Category you choose, more importantly that you select one.

MAGIC TRICK: SELECT “CREDIT”.

Here’s what happened: 

* these were the results before and after that 1 simple change.

Here’s why we believe this worked so well.

Everyone under the sun who runs real estate ads (motivated sellers, buyers, listings, rentals, brokerage recruitment etc” most likely runs it under the “Housing Ad Category” and because facebook is an impression based platform (pay for space) it creates alot of competition which as a result increases Cost per Lead (CPL). 

When we run the same exact ad, with the same targeting, copy, landing page, under another ad category, there’s less competition lowering Cost Per Lead without sacrificing lead quality. 

How we found out about this: 

Our team actually stumbled across this as a mistake. 

When we were reviewing client ad accounts we were like how are the kpis crushing right off that bat?

We thought it was the basic stuff like the targeting, ad, landing page etc. 

Then once we found it, we started split testing this in other clients and accounts and the entire time, we have NOT got a single lead quality complaint. 

Action Items for you:

If getting 50% cheaper leads is something that you would find helpful and all it took was 2 click (literally)

Go change your SPAC from housing to credit and let me know what happens. 

P.s - if there’s something you’re struggling NOW & need help ASAP, Message me on Instagram. 

• I will give you the EXACT internal playbooks, sops, trackers, templates, etc to you for free. 

Talk Soon,

Benjamin Hoang